How to optimize the productivity of your field team

The big-picture view
To feel that what they do is important, employees need to know how their work contributes to the overall success of the company.
Show team members how their piece of the puzzle fits into the organization’s goals.
For instance, if a distribution company targets $17,000 worth of orders a week, each of the company’s 10 sales reps will need to achieve $1700 a week.
Once tasked with weekly goals to achieve, monitor them and measure compliance people are much more likely to deliver. Transparency leads to accountability and ownership of challenges, which ultimately leads to faster resolution.
Supervision
If a group’s productivity is lagging, consider a closer look at the supervisor. Managers sometimes miss the mark by:
- Not being consistent or transparent
- Micromanaging or not giving enough supervision
- Not providing enough time to complete tasks
- Carefully read employee reviews of managers for potential problems. If you see recurring themes, reach out to the manager to find out if there are ways the company can help make them more effective.
Be proactive to include managers in decision-making and help them feel supported. Meet with them consistently and encourage open communication to be sure targets are being met.
Up-to-date Technology
Technology changes quickly, and if your employees are working with old tools they will not be as effective as they could be. Keep up with the trends used by your customers and competitors.
Ask your employees what they need to be more effective and efficient. They likely have a better idea than you do, and they’ll appreciate your interest. We are also engrossed in technology; giving your employees the opportunity to do whats good for your business using technology makes for better “do” attitudes.
Acknowledgement
When a member of a team goes above and beyond, co-workers see that. They also notice when there is no acknowledgement and figure, “Why bother?”
We all like a pat on the back when we’re doing a good job. A casual “Well done!” in the hall or calling the person out in a meeting is sometimes all it takes.
Since preferred methods of recognition differ for each person and work group, consider a survey to identify what employees prefer.