3 ways to make business intelligence work for you.

Feb 26, 2019Analytics, Field Merchandising Software, Sales

The biggest players in the FMCG sector have benefited by leveraging business intelligence to improve their performance.

The retail market in Africa has been trading on its gut instinct for years. The ability of business patterns to back decisions with evidence of positive growth is now more necessary and essential for success. Collating data about efficiency, sales and products empowers enterprises to have a 360° view of operations, improve their profit margins and make quicker, more effective business decisions.

So what data do you focus on to make business intelligence work for you?

Sales Analysis

Use FigJam to:
• Generate orders.
• Get real time order data.
• Ensure store coverage.
• Guarantee the widest reach for products.

From this you will derive critical information to  improve the decision-making process. The trends in the data showcase the strengths, weakness, and opportunities for the company. For instance, one can determine when, where and how the most sales are made. Business intelligence will also point out areas that perform poorly, allowing enterprises to make necessary alterations in their operations to areas performing poorly.

Inventory Analysis

Use FigJam For:
• Product surveys.
• Correct product placement.
• Enhancing operational efficiency by receiving real time in-store information.

Operations managers are empowered to  gather detailed summary reports helping them eliminate poor product placement. Business intelligence of your in-store inventory enables managers to forecast supply further eliminating out of stock events.

The access to real-time information also enables finance managers to consider narrow margins of profit with greater context to make sure they enjoy maximum gains from investment into inventory. And since all these processes are cloud-based, less expense is incurred.

Field Team Analysis

Knowing who the most profitable field teams are is a crucial concept to successful FMCG businesses.

Use FigJam to actively track and quantify the productivity of your field team members.


In Africa the cost of finding and acquiring new clients is much more expensive than the cost of maintaining the existing ones. So it’s more realistic for businesses to pay attention to what the data is saying concerning these individuals. Guarantee this is always the case for your business by ensuring your field teams are doing their jobs efficiently.

Get the most out of your field teams with FigJam.