Five areas where FIGJAM will change the way you do business.

Aug 1, 2019Growing Your Business in Africa’s FMCG Industry

Tich is the Sales Operations Manager for a large distribution company in the fast-moving consumer goods (FMCG) industry.  Part of his daily tasklist is to ensure that the brands they distribute are available at the right outlet, at the right time, at the right price. But that is only half of the challenge.

With deliveries made on time, the success of the business, and ultimately his success at the job, now depends on the careful and efficient co-ordination of his sales reps and merchandising teams out in the trade.

There are many factors involved. And in this industry, the winner is the one who gets things done quickest and most accurately using real-time market and operational data.  For many this can be overwhelming.

If you’re sitting in Tich’s seat, how can you work smarter and be great at achieving your desired results? To make your work easier and more successful, you ought to consider the following:

  • make sure orders from the trade get processed as quickly as possible – instant ORDERING
  • convert orders into invoices quickly in as few steps as possible – hassle-free INVOICING
  • stay on top of any challenges your teams in the trade are facing that need to be solved quickly – transparent and accountable REPORTING
  • know where your team members are, in real-time, and monitor their job history –  time management & PRODUCTIVITY
  • get to grips with how your brands have been moving, per outlet, per location or region; and versus the competition – critical market DATA


FIGJAM Inc. is a software as a service provider, whose regional head office is in Zimbabwe. We are currently helping sales and merchandising teams distribute their brands in Kenya, Malawi, Zambia, and Zimbabwe.

Having found a way to solve productivity and efficiency related problems that decision-makers and sales-team leaders in the FMCG industry face on a day-to-day basis, we believe our platform to be a powerful tool for the realisation of strategic business decisions.

Our platform, called FIGJAM, consists of an android app and a web portal that can be easily accessed using any device on even the slowest of data connections.

Why We Exist

Our mission is to provide first-world technology services, tailor-made to suit the unique African business environment.

Our intimate understanding of African business climates, which are very volatile due to unpredictable political and policy changes, enables us to provide our clients with an incomparable service which non-African companies are far less likely to provide.

Our Positioning

For serious FMCG sales and distribution teams in Africa, FIGJAM is the tool of choice for improving efficiency and driving growth by digitalising merchandising and sales functions through a personal, unforgettable user experience that is developed in and for the African environment.

By now you’re probably wondering how Tich, mentioned earlier, and FIGJAM correlate. Or if you’re getting the drift of this article you may be asking yourself: How can FIGJAM help me and my business?

In the next article, Part 2 of 4 – How FIGJAM Can Help You and Your Business, we will demonstrate how FIGJAM can help you work smarter in the following areas:

  • Ordering
  • Invoicing
  • Reporting
  • Productivity
  • Critical Market Data

If you’d like more information sooner, please feel free to contact us here:

Or visit our website:

*Tich Garuwadya works at Vaitive Distribution in Zimbabwe. This is what he had to say about his experience with FIGJAM:

FIGJAM has helped us save so much time where orders and deliveries are concerned. We receive orders in real-time as opposed to the following day. Deliveries that used to take 36 hours now get done in under 6 hours. The integration feature is a plus cutting our processing time from 1 hour to 5 minutes.” Read his story here.

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Look out for our future articles, rich with insights and practical advice, every Thursday.


This article was prepared by the FIGJAM marketing team.