The Benefits of Live Dashboard for Sales

Jun 22, 2020Growing Your Business in Africa’s FMCG Industry


Sales departments are heavily data-driven, based on the fact that their main objective is hitting a sales target.

Keeping track of orders, stock, new customers, new contracts—every month, week, or day can become fairly tricky. Is your performance easily accessible across the sales department and across the business?

1. At-a-Glance View of Performance

A sales dashboard provides an at-a-glance view of performance to the individual, department, and main decision-makers in the company. For the Sales Manager, a dashboard will show individual and team sales performance. 


2. Sales Growth

The key to successfully growing sales is having clear and relevant data. How many new customers did we get this week, month, or quarter? Are our sales growing organically every month? Which product variants are ultimately generating the most sales? All of these questions and more can be answered with a sales specific dashboard, which makes sharing data so simple.


3. Sales Rep Team Dashboards

This dashboard would summarise all sales rep efforts and line them up comparitavely according to jobs done. From this the management team can derive the most valuable team members and their contribution to growth.

Bringing the sales teams data together would serve to increase motivation when goals are in the green or bring weaknesses to their attention so the team so they can refocus their efforts. Having a clear and concise view for the sales operations will ensure they know where they standwith their sales targets.

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