FIGJAM signs strategic investment deal with integrated market access and logistics solutions provider Imperial.

Nov 12, 2021Field Merchandising Software, News, What's New

Effective 1st November 2021, FIGJAM has accepted an investment from Imperial for 24% of its business. Since inception in 2013, FIGJAM has successfully deployed its software to numerous clients across ten African countries with thousands of users. These clients include some of the leading distribution companies in sub-Saharan Africa.

“Over the past decade, Africa has been seen to be one of the fastest growing regions in the world with its average GDP growth rate exceeding any other, and as the African Continental Free Trade Area agreement comes into full effect in 2030, this growth is predicted to continue for some time. It is for this reason that FIGJAM has chosen to take a step forward to maximise its footprint across Africa,” says David Boaler, co-founder of FIGJAM.

FIGJAM’s technology meets the technical, functional and scalability requirements that will form part of the digital toolset available at Imperial to provide visibility and integrate with the point of sales, as well as establish partnerships to expand the Group’s ecosystem.

“Our investment in FIGJAM is in line with Imperial’s mobile commerce digital initiative and will provide our Market Access business, which has a footprint in over 20 African countries, with a critical salesforce automation and van sales enablement solution,” says Johan Truter, CEO of Imperial’s Market Access business.

As a purpose driven organisation, Imperial plays a key role in the development of Africa and its people, and enables access to quality products and services for millions of people in its 26 countries of operation. This includes food, medicine, fuel and countless other products to make everyday life better. 

FIGJAM is aligned with Imperial’s purpose and Africa focus. “We feel strongly that joining forces with Imperial will allow us to realise our strategic goals of furthering our reach and continuing to build out our first-class platform over the coming years” concludes Boaler.

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