About FIGJAM
FIGJAM is a leading provider of sales force automation and mobile field sales software in Africa. Our solutions help distribution and manufacturing businesses manage operations from anywhere, in real time.
Our Mission
Simplifying Distribution Across Africa
FIGJAM is a proudly African platform built to simplify sales and distribution. Our goal is to help businesses improve efficiency, reduce costs, and manage field teams more effectively.
We support companies by:
- Reducing operational delays
- Minimising costs
- Improving visibility across field teams
Today, many leading distributors across Africa rely on FIGJAM to scale their operations. Our aim is to make these tools accessible to more businesses across the continent.
Our Team
Built by Experts, Driven by Results
Our success comes from a team of skilled and passionate professionals. We bring together diverse experience across technology, operations, and business strategy.
We share one goal:
Deliver simple, effective solutions that drive real results.
Our approach is:
- Strategic
- Practical
- Results-focused
Our Story
Built for African Business Realities
FIGJAM was founded in 2013 to help businesses better manage field operations.
African markets are often fragmented and fast-moving. We use modern technology to help businesses stay connected, responsive, and competitive.
While we currently serve formal distribution businesses, we are expanding into the informal sector. This allows smaller distributors and entrepreneurs to access structured systems and grow sustainably
Our Clients
Supporting Growth Across Africa
We work with leading distribution companies across Sub-Saharan Africa.
Our platform helps businesses:
- Scale operations
- Improve productivity
- Increase efficiency
We partner closely with our clients to unlock insights and improve execution. Our automation tools simplify operations and help drive consistent sales growth.


























Customer Success
Proven Results in the Field
FIGJAM supports well-known brands across Africa, including companies in FMCG, retail, and distribution.
Our platform helps businesses:
- Improve field visibility
- Reduce stock issues
- Increase sales performance
Innscor
Distribution Group Africa (DGA) (Axia Corporation Limited) is part of Innscor’s main distribution line. Innscor is a manufacturer of consumer staple and durable goods for the mass market. DGA’s distribution network is comprised of over 500 FMCG retail outlets. DGA is recognized for distributing popular brands in Zimbabwe, Zambia and Malawi.
Promexs
Promexs is an established and highly recommended retail marketing and merchandising company based in Lusaka. Promexs’ promotional expert services include; merchandising, promotions, marketing, campaign management, consumer surveys and customer service analysis.
Colcom
With its origins dating back nearly 70 years, Colcom is a long established household brand name in Zimbabwe, synonymous with a reputation for a very wide range of delicious, hygienically prepared quality processed pork and meat products for differing market requirements.
Interested in FIGJAM?
Find out more about our flexible pricing and customisable functionality, guaranteed to optimise your business operations.
