How Cospharm Strengthened Pharmaceutical Field Operations Across Southern Africa with FIGJAM
The Cospharm Group operates a network of pharmaceutical businesses across Southern Africa, including Zimbabwe, Botswana, and Namibia. With a WHO-cGMP certified manufacturing plant in Harare and strategically placed distribution centers. Cospharm ensures essential healthcare products reach communities across the region. Their dedicated team of medical representatives plays a critical role in building strong relationships with customers and driving market access.
Industry:
Pharmaceuticals
Location:
Harare, Zimbabwe
Problem- Managing Pharmaceutical Field Operations Across Multiple Countries Without Real-Time Visibility
Challenges
- Limited visibility into field operations.
- Manual customer feedback and reporting processes.
- Inconsistent route and outlet coverage.
- Lack of real-time management insights.
- Outdated customer data and location records.
- Need for improved field team accountability and efficiency.
Cospharm needed a solution that could:
– Empower field representatives with tools to capture market intelligence and stay competitive.
– Ensure consistent presence in major outlets through structured route planning.
– Provide real-time visibility to management via geo-fencing, time stamps, and route monitoring.
– Digitize the process of capturing customer feedback, complaints, and satisfaction levels.
– Maintain an accurate, updated customer database with geographical information
