Imperial Logistics Market Access
Revolutionizing Sales Operations:
Imperial Logistics’ Success with Sales Force Automation
Distribution in Africa
Improved operations efficiency
Lack of information from stores when ordering and long lead times in processing those orders
Imperial Logistics Market Access found success with the help of FIGJAM and their Sales Force Automation platform (SFA). With the ability to disseminate stock and sales reports, Imperial Logistics increased efficiency and accuracy in their operations. Immediate visibility of sales reps and their activities, along with the ability to design custom reports, provided valuable feedback to the management team.
Imperial Logistics Market Access is a leading sales and merchandising company in sub-Saharan Africa. Its main goal is to increase market presence and drive sales growth for its clients. Imperial Logistics Market Access offers extensive coverage of retail, wholesale and pharmaceutical outlets in Malawi. The company helps its clients increase their market presence and drive sales growth.
Imperial Logistics Market Access greatly benefited from the use of SFA in its business operations. When the new Sales Operations Manager joined the company, they had started using SFA, but no one was taking ownership of it. He immediately saw its potential to transform the business.
The SFA platform provided Imperial Logistics Market Access with the ability to collect requirements from stores, and respond to their needs quickly. This greatly improved the efficiency of the company’s operations, as every sales rep and merchandiser had a handheld terminal, such as an Android phone, with the SFA app installed.