Distribution Group Africa (DGA) (Axia Corporation Limited) is part of Innscor’s main distribution line. Innscor is a manufacturer of consumer staple and durable goods for the mass market. DGA’s distribution network is comprised of over 500 FMCG retail outlets. DGA is recognized for distributing popular brands in Zimbabwe, Zambia and Malawi.
Zimbabwe, Zambia, Malawi
Months with FIGJAM
Repeatedly inputting data
Before implementing FIGJAM, the business processes at Innscor (and not all of them) were supported by a few, non-integrated IT systems. Each of them supported only a narrow sphere of the company and data had to be manually entered from one system to another one. These operations were not only timely and cost-intensive, but also bore a risk of making an error at transferring data saved at Excel spreadsheets to another database.
DGA runs multiple business units responsible for multiple brands. Streamlining data feeds from all the business units into one place was challenging. They required a system where their field team could perform multiple tasks at each business unit by accessing different databases.
In addition, DGA was also struggling to operate at an optimum level where their order system was concerned- they were experiencing delays on a regular basis as well as dedicating time to correcting errors made in capturing the order information. Being responsible for a vast number of brands and their products, there was also a need for a system that updated any new products all-round instead of manually inputting them on every individual platform.