Irvine's International
Irvine’s Group, a key player in Africa’s poultry industry, specialises in producing day-old chicks, poultry, and eggs. Operating in multiple markets, the company provides poultry products, animal health items, and technical support. Collaborating with farmers, Irvines supplies inputs while farmers contribute coops and labour to cut operational costs. The company prioritises daily field visits to gather vital data from resellers, distributors, growers, and other businesses for informed decision-making.
Industry:
Poultry Farming & Animal Health Products
Location:
Harare, Zimbabwe
2023 Recorded Customers
36 000
Completed Surveys
57 000
Distinct Customer Visits
6 470
Active Monthly Users
37
Problem – Challenges Hindering Operational Excellence
Challenges
Irvine’s main challenge is the lack of streamlined systems, causing operational inefficiencies and hindering the optimal use of digital benefits and stakeholder attention.
- Lack of standardised systems: In certain markets, manual processes were the primary means of managing field teams and sales operations, leading to operational deficiencies.
- Diverse systems: The existence of multiple field force systems across the business resulted in inefficiencies and unintended business consequences.
- Uneven stakeholder attention: Difficulty in ensuring that every stakeholder, including feed resellers, distributors, and growers, received adequate attention from field teams, impacting overall customer satisfaction.
- Limited digital leverage: The status quo hindered Irvines’ ability to maximise digital and data benefits on the expected scale.
