2023 Recorded Customers

36 000

Completed Surveys

57 000

Distinct Customer Visits

6 470

Active Monthly Users


Problem – Challenges Hindering Operational Excellence


Irvine’s main challenge is the lack of streamlined systems, causing operational inefficiencies and hindering the optimal use of digital benefits and stakeholder attention.

  • Lack of standardised systems: In certain markets, manual processes were the primary means of managing field teams and sales operations, leading to operational deficiencies.
  • Diverse systems: The existence of multiple field force systems across the business resulted in inefficiencies and unintended business consequences.
  • Uneven stakeholder attention: Difficulty in ensuring that every stakeholder, including feed resellers, distributors, and growers, received adequate attention from field teams, impacting overall customer satisfaction.
  • Limited digital leverage: The status quo hindered Irvines’ ability to maximise digital and data benefits on the expected scale.

Solution – Comprehensive Automation and Enhanced Data Management

Favorite features

Automated field processes

Streamlined mobile visits

Digital surveys

Real-time data capture through photo uploads

To address these challenges, Irvines Group implemented a comprehensive solution provided by FIGJAM:

  • Automation of Field Processes: FIGJAM automated all field processes, eliminating manual and parallel systems across all African markets.
  • Mobile Visit Management: Implemented functionality to create call cycles/routes and report customer visits, enabling efficient management of service delivery time.
  • Customer Surveys: Automated digital questionnaires for customer surveys, facilitating data collection by field representatives.
  • Data Repository: FIGJAM now serves as a centralised data repository, housing information from every client. This enables analysis and manipulation for more informed decision-making.
  • Photo Capture and Upload: Real-time qualitative data gathering was enhanced through photo capture and uploads into the system, allowing representatives to provide additional context, such as capturing symptoms and competitor activities.

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+400 Stores

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FIGJAM user for 5.5 years

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Orders Completed
+109 008

"FIGJAM has helped us save so much time where orders and deliveries are concerned. We receive orders in real time as opposed to the following day. Deliveries that used to take 36 hours now get done in under 6 hours. The integration feature is a plus cutting our processing time from 1 hour to 5 minutes."

Ich Garuwadya | Sales Operations, Vaitive Distribution, Vaitive Distribution