Seed Co Zambia
Seed Co is an African company specialising in the development, breeding, and supply of certified seed species, focusing on hybrid maize, wheat, soya bean, beans, rice, potatoes, sorghum, cotton, and vegetables. With a presence in Zambia, the company operates with over 70 field representatives in departments such as Research, Agronomy, Sales, and Production. These representatives engage with Seed Co’s customers, farmers, growers, and other stakeholders for research, sales generation, and after-sales processes.
Industry:
Seed Development and Supply
Location:
Lusaka, Zambia
Product surveys per month
500+
Field representatives
70+
Problem – Operational Overhaul
Challenges
Capturing standardised research data
Inefficient KYC data collation
The need for field management coordination
A lack of enablement tools for sales and merchandising operations
- Lack of Standardised Data Capture: Seed Co faced challenges in digitally capturing research data on product, seed, and crop performance in a standardised manner.
- Inefficient KYC Data Collation: There was a need for efficient collation of Know Your Customer (KYC) data across the country for prospective and existing growers and farmers.
- Field Management Coordination: Seed Co required a field management solution to coordinate and track field/customer visits by its representatives.
- Enablement Tool for Sales and Merchandising: The sales and merchandising teams lacked an enablement tool for generating orders, tracking stock levels/movement, and managing customer delivery quality.
