UNBXD
UNBXD provides retail merchandising services to leading companies in Zimbabwe and further afield. With an extensive network of more than 50 merchandisers, supervisors and researchers, they ensure a consistent presence in each major retail outlet to give their customers a competitive advantage. Their field teams make daily visits to ensure their principals are well-represented and resolve any service or distribution issues on the ground. With a focus on fast-moving consumer goods, the UNBXD team manages significant volume and scale with the help of FIGJAM’s Sales Force Automation.
Industry:
Merchanising
Location:
Zimbabwe
The Challenge
Challenges
Product visibility
Inventory management
Pricing accuracy
Expiry date management
Competitive intelligence
Order fulfilment
How do field team members keep track of a vast range of products across all of their retail outlets? The challenge for the UNBXD team was to ensure that products:
– are available on the shelf,
– are presented well, cleanly and neatly,
– are correctly priced,
– have valid expiry dates, and
– stand out among other products.
In addition, field team members wanted the ability to place orders immediately and know that they were reliably fulfilled on time. Where this did not happen, retailers may use the shelf space for a competing product, and customers would not be able to purchase their preferred option.
Field teams are also the eyes and ears of a distribution network. The UNBXD team wanted to make use of their presence in stores to find out who the main competitors are, and how they perform in comparison to the incumbent.
